Our Core Principles

Data Ownership

Human-generated data must be owned and permissioned by the people who create it. Not harvested. Not inferred. Not sold without consent.

Context Portability

Personal preferences, history, and signals must not be trapped in isolated applications. Your context travels with you-across platforms, across services, across time.

Human Agency

People remain active participants in the systems their data powers. Control stays with the user. Always.

Prosperity-Aligned Intelligence

AI systems must advance human well-being. Alignment must be measurable. Alignment must be enforceable. If it can't be measured, it can't be trusted.

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